development
Strong web design and ease of use are vital in the initial set-up of a successful managed site. We work hard at understanding the unique needs of all our clients, the corporate image they need to portray and the functionality of their site. No point in it looking pretty if it doesn't work.
The site needs to reflect exactly who you are, and the standards to which you hold yourself accountable and more importantly will it meet your potential client’s expectations and demands?
From small 'info' sites to large fully integrated ecommerce solutions we can provide the technical know-how and design flair that coupled with working closely with all our clients and not being afraid to disagree, we can offer a service based on integrity, trust and ultimately value for money.
optimisation
SEO (Search Engine Optimisation), is the process of promoting your site on the internet to achieve better search engine ranking. The better the promotion, the higher ranking and thus the greater number of qualified, genuine hits your site will receive
According to research, close to 85% of web users use search engines to find websites detailing the service and products they are looking for.
We know from research and our own experience that most people using the web don’t look any further than the first two pages – so if your site doesn’t appear there, SEO is certainly something you should consider. If you don’t you are turning away 100’s of potential clients.
Beware those offering instant results from SEO optimisation, it just doesnt work that way!
campaigns
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (Google, MSN/Yahoo etc) when the ad is clicked.
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.
